CASE STUDY · FINTECH
Building the content infrastructure that makes investing feel possible
Investwise · Pre-launch fintech · 130+ authority assets
Client
Investwise
Sector
Fintech — retail investment app
STAGE
Pre-launch startup
Delivered alongside
130+ authority assets
The challenge
Investwise was building an app to make individual share investing more accessible. Central to the proposition was a content hub: company investment insights, industry analysis and educational guides to help first-time investors make confident decisions.
The brief had three layers of difficulty. Financial content requires specific investment expertise that generalist writers cannot replicate. App development imposed strict character limits that every piece had to meet precisely. And as a pre-launch fintech, all content had to withstand user testing, investor due diligence and eventual regulatory scrutiny.
THE NURTURA APPROACH
What Nurtura did
Nurtura established the content framework before writing began. Character restrictions, tone of voice, reference standards and content guidelines were defined and agreed jointly — creating the foundation that allowed high-volume specialist content to be produced consistently and to standard.
Nurtura sourced and deployed financial writers with specific investment expertise, producing content that made complex investment concepts genuinely accessible without losing substance.
Every piece met the app’s precise structural requirements, with vetted references throughout. The result was a complete, production-ready content infrastructure Investwise could take directly into user testing and onward to market.
130+
authority assets produced across company insights, industry analysis and investor education guides
The outcome
App development completed with full content infrastructure in place. Investwise moved into user testing and entered its next funding round with a credible, evidence-based content proposition already built. The content guidelines and tone of voice framework produced during the programme created the infrastructure for ongoing production as the app scales.
IN THEIR WORDS
There are tons of great content agencies out there. However, very few will try to understand the problem at hand and go the extra mile to solve it. Nurtura is amongst those rare pearls. Not scared of challenging projects. Resilient. They will turn your vision into a reality. More than just a subcontractor — they become part of your team.
Jacques Etienne
Founder, Investwise