CASE STUDY · Generation Home
A complete broker marketing infrastructure, built to launch standard in three months.
Generation Home · Mortgage lender · Financial services marketing infrastructure
Client
Generation Home
Sector
Financial services — mortgage lending
CHALLENGE
Complete broker-facing marketing overhaul
DELIVERED
Full suite across nine content types in 3 months
The challenge
Generation Home is an affordability-focused mortgage lender built around a distinctive proposition: helping more people get on the property ladder by counting more income types in affordability assessments. That proposition is genuinely different from most lenders. The broker-facing marketing materials needed to match it.
The existing materials did not reflect the rebrand or communicate the product clearly enough for brokers to explain it confidently to clients. With a product launch and full rebrand on the horizon, Nurtura was brought in to rebuild the broker marketing infrastructure from the ground up — accurately, clearly and within a tight deadline.
THE NURTURA APPROACH
What Nurtura did
Nurtura worked directly with the Generation Home marketing team to understand the product, the regulatory requirements and the broker relationship in detail. Accuracy was not optional — financial promotion rules require every claim to be substantiated, every figure to be correct and every description to be clear and not misleading.
Across a three-month programme, Nurtura produced a full suite of broker-facing materials covering nine distinct content types:
Broker guides
Clear, structured explanations of the product and eligibility criteria for broker use
Product fact sheets
Concise, compliant summaries of key product features for broker and client conversations
Case study templates
Illustrative scenarios showing how Generation Home’s affordability model works in practice
Email communications
Broker-facing sequences for product updates, launches and relationship management
Presentation materials
Structured content for broker briefings and intermediary events
Web copy
Product pages and broker portal content aligned to the rebrand
Social content
LinkedIn and channel content supporting the rebrand launch
FAQs and objection handling
Practical reference material for broker conversations with clients
Internal communications
Materials to support the team in explaining the rebrand and product changes internally
3 months
to deliver a complete broker marketing infrastructure across nine content types, ready for launch
The outcome
Generation Home launched the rebrand with a complete, coherent set of broker-facing materials in place. Brokers had clear, accurate content to use in client conversations from day one. The marketing team had a structured content framework they could build on as the product evolved.
The programme demonstrated what is possible when content production is treated as a disciplined, deadline-driven delivery project rather than a creative exercise. Complex financial services content, produced accurately and at pace, without compromising on clarity or compliance.
IN THEIR WORDS
Nurtura are a fantastic partner in helping us scale and elevate our copy across both direct and B2B briefs. They remain calm, professional and highly organised, even when managing complex projects involving multiple stakeholders and technical subject matter.
Liz Le Breton
Marketing Director, Generation Home